bloom - overview

branding, packaging, print design

fall 2025

bloom is a specialty coffee brand aimed at the intersection of accessibility and quality. the brand focuses on the ability to both educate and spark interest in new coffee experiences.

A worker drying coffee beans with the word 'bloom' overlaid on top. Icons and wordmark for the brand 'bloom'. Typography for the brand 'bloom'. Samples for the front and back packaging. A mockup of a starter's guide package. A pamphlet detailing how to brew specific coffee included in the starter's guide. Mockups of various coffee cups.